Digital Basics For your Small Business

Are you a Sole Trader or small business owner who is keen to get your website and digital footprint working for you?

Do you have a current ABN and less than 20 employees? Then come along!

Digital basic is a workshop for businesses who are at the beginning of their journey into the Digital Marketing Landscape.

 In this workshop you will learn…

• What is digital?
• What are digital tools and how they benefit your business?
• How to align digital needs with your business goals?
• Types of digital tools and benefits to your business
• Vendor selection guide
• How to form your customer avatar (no digital marketing should even be considered without knowing who you are targeting).
• The basic principles of a successful website
• Social Media- which platform do you choose?
• An understanding of Google and how it works
• The online customer Journey
• How to measure your digital marketing efforts
•  

Presented by Troy White - Digital Business Advisor with the Hunter Region Business Hub.

Geek speak free workshop! Everything will be explained in plain English to help you grow your business.